drive-to-web marketing, syndication and promotion
In today’s heavily segmented media marketplace, rarely does one channel or one media format produce enough brand impact and/or consumer reach to maximize a campaign's ROI. A successful digital media strategy provides a variety of outgoing messaging in a variety of media formats, each driving traffic back to a single gathering point and playback environment that creates social media dialogue among a like-minded group of passionate individuals. In short, a digital media brand must maximize engagement by giving consumers “their content, their way” and using multi-platform syndication strategies that deliver the optimal media mix and reach. Oktane exploits cost-effective, 1-to-1 digital channels and multiple formats to maximize results.
Rules of the Digital Road:
- “Their content their way"- different customers = different formats/channels
- Engagement is achieved via multiple touch points and reoccurring “visits”
- If they value the content, customers will create their own “viral” channels
- A campaign must bridge multiple channels and exploit multiple formats
- A-B test creative, channels, formats and landing pages to maximize ROI
- Entertain, educate and engage - customers ignore blatant marketing
