creative ideation and out-of-the-box digital strategies

Once the passions of the target audience have been identified, a creative strategy is developed that feeds their passion with compelling branding, affinity content, online videos and interactive “packaging” that are all designed with the singular goal of engaging the passion of the target audience. Ideation includes all facets of the envisioned program including look & feel, distribution channels, media formats, viral syndication, and promotions. Creativity is central to every Oktane program -- an evolving process that is both proactive and reactive throughout the life of the campaign.

Oktane's Kreative Fuel

• Design’s sole purpose is to engage the consumer - it should play to their interests and passions
• Brand continuity is paramount to the success of a multi-format, multi-media campaign
• Multi-dimensional design increases take rate, while multiple response channels increases opt-in rates
• Imagery and messaging should “sell” the content and the value proposition to the consumer, not the product
• The design and messaging should embrace a “drive-to-web” end goal